Associate Creative Director - Pasir Ris

ASSOCIATE CREATIVE DIRECTOR

Responsible for defining Lonsdale’s creative standards and strategic focus. Accountable for building and managing the creative team. Establish and develop Lonsdale’s personality, perspective and purpose.

Functional Mastery

Creativity :

• Drive the quality of work produced internally
• Make decisions that ensure organizational profitability without compromising the creative quality of projects, continually improving creative standards and enhancing design capabilities to achieve objectives
• Manage the agency’s reputation and promote its work and message externally
• Understand clients’ business, industry and needs at the highest level
• Define and approve strategy and design outcome for pitches

Communication :

• Tell a design story in your presentations
• Be a confident presenter at client meetings and provide clear, strategic rationale

• Make important decisions regarding design and strategy during reviews and presentations
• Deliver constructive feedback and design critiques by offering guidance rather than giving orders
• Provide direction through objectives, not through execution
• Allow people to be themselves and approach the project in their own way, while guiding them toward the outcome you, as the leader, need them to achieve
• Find ways to motivate and inspire the team and the client
• Build strong relationships with clients so that you become the person they want to work with

• Embody the company’s spirit and values
• Realize that everything you say and do impacts the team, the client and the brand
• Never let the team see you under pressure