Digital Marketing Account Executive - Toa Payoh
Craft Creative Toa Payoh Full-time
About this role:
We’re looking for a proactive and sharp Digital Marketing Account Executive to manage client relationships and lead day-to-day campaign execution. You’ll be the bridge between our clients and internal teams, someone who can think strategically, communicate clearly, and execute fast.This role blends account management, content strategy, and digital performance marketing.
Job Responsibilities:
Client & Account Management- Serve as the main point of contact for assigned clients.
- Lead client meetings with confidence, from presenting reports to recommending optimisations.
- Understand and explain performance metrics (Meta, Google, TikTok, etc.) in a way clients can act on.
- Prepare all necessary meeting materials, reports, and creative previews in advance.
- Prioritise and plan workload across multiple accounts with minimal supervision.
- Coordinate with design, video, and performance teams to meet campaign deadlines.
- Track task progress using project management tools (e.g., ClickUp).
- Flag potential delays or client issues early with solutions ready.
- Ideate social media content that aligns with each brand’s tone and business goals.
- Write engaging captions and content briefs that are clear and conversion-focused.
- Review and proof creatives before presenting to clients.
- Stay updated with digital trends and competitor content to inform fresh ideas.
- 2–4 years of experience in a digital marketing or account servicing role.
- Ability to analyse and explain campaign performance in simple terms.
- Excellent communication and interpersonal skills.
- Strong sense of urgency and accountability.
- Able to think creatively and craft social-first content.
- Organised, self-motivated, and not afraid to make decisions.
- Strong understanding of Meta Ads Manager, Google Ads, and platform analytics will be a plus.
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