[ref. f2399504] Digital Marketing Manager

apartmentHarry's International Pte Ltd placeRiver Valley scheduleFull-time calendar_month 

If you live and breathe digital marketing, we want to talk to you! We are looking for a Digital Marketing Manager to develop and implement digital marketing strategies and promotional campaigns across multiple platforms.

The candidate should have a strong grasp and knowledge of the latest digital marketing tools and be able to lead integrated digital marketing campaigns from concept to execution. He/she should also be competent in time management with great business acumen.

Being savvy in content creation with strong communication skills is also a requirement as this role will be responsible for driving key messages as well as to ensure the tone of brand voice is consistent across all channels.

Responsibilities:

  • Develop and execute the company’s digital marketing strategies to drive consumer engagement and growth.
  • Produce creative brief and content to develop marketing assets and ensure highly effective messaging towards the relevant target audience.
  • Plan timelines from development stage to deployment of marketing visual assets and communication materials across multiple touchpoints through social media, SEO/SEM, website, eDMs, online banners, mobile app and all other 3rd parties communication channels.
  • Manage internal and external stakeholders to communicate marketing campaigns, activities, local store promotions, menu updates and promotional events effectively.
  • Identify and initiate relationships with key partners, negotiate and prepare strategic marketing plans with each partner from conceptualisation to campaign launch.
  • Measure, track ROI and report performance of all digital marketing campaigns. Analyse results with plans and forecasts to assess goals and meet KPIs.
  • Prepare management reports on performance of digital marketing initiatives and promotions.
  • Assess customer feedbacks and take actionable steps, where required to ensure the business is in line with its brand voice and vision.
  • Coordinate and plan photoshoots and filming for content use.
  • Perform administrative duties such as source for quotations, prepare reports and managing inventory of all marketing assets.
  • Keep abreast of competitors activities and market trends. Provide thought leadership and perspective for adoption where appropriate.

Requirements:

  • Minimum of 5 years of proven work experience in digital marketing.
  • Degree or diploma in marketing or related field.
  • Experience in setting up and optimizing Google Adwords, Facebook, Instagram and TikTok ad campaigns.
  • Knowledge of website analytics tools such as Google Analytics
  • Excellent presentation, communication and interpersonal skills
  • Strategic and creative skill sets in content, copywriting and community management Strong project management skills with great attention to detail
  • Able to lead, guide and motivate team members
  • Up to date with the latest trends and best practices in online marketing
  • Strong passion for F&B industry
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