Digital Marketing Executive - Toa Payoh

Do you enjoy crafting captivating campaigns, harnessing the power of social media, and driving real engagement—turning skincare enthusiasts into loyal customers? Are you a digital marketing whiz with a passion for beauty and skincare? We’re looking for a creative and data-driven Digital Marketing Exec to join our team!

• Social Media Strategy: Plan and execute social media strategies to build and grow brand presence across relevant platforms.
• Content Creation: Develop, write, and proofread compelling content for blog posts, email campaigns (EDMs), promotional materials, and social media channels.
• Visual Content Production: Plan, shoot, and edit photography and videography for social media and marketing campaigns, ensuring alignment with brand aesthetics and messaging.
• Performance & Campaign Management:
• Implement and manage paid social media campaigns.
• Monitor, analyze, and report on digital performance, including market trends, competitor activity, and consumer insights.
• Optimize campaigns to manage acquisition costs and maximize ROI.
• KOL Engagement: Collaborate with appointed agency to craft and execute public relations and Key Opinion Leader (KOL) engagement strategies.
• Corporate Partnerships: Acquire strategic partners to enhance clientele base
• Digital Marketing Trends: Stay updated on the latest online marketing and social media trends to ensure strategies remain current and effective.

Requirements:

• Candidate should possess at least a Diploma, Advanced/Higher/Graduate Diploma, Marketing or equivalent.
• Proficient in using design and content creation tools such as Adobe, Canva, CapCut, or similar platforms for visual and video content.
• Proficient in creating, executing and evaluating online marketing campaigns including email, search/SEO, advertising, and social media
• Independent with good communication skills
• Working hours: Mon - Fri 9am – 6pm
• Immediate Vacancy