Digital Media Marketing Manager

Job Description: Digital Media Marketing Manager

1. Role Summary

This role requires a deep understanding of the social media ecosystem, paid advertising optimization, and emerging content trends.

1. Key Responsibilities

• Strategic Planning: Formulate annual and quarterly digital marketing plans, covering SEO/SEM, social media (Instagram, TikTok, LinkedIn, Facebook), email marketing, and display advertising.
• Content & Media Management: Oversee and guide the creation of digital content (graphics and video) to ensure brand consistency; manage media budgets and optimize Return on Ad Spend (ROAS).
• Data-Driven Decision Making: Utilize tools such as Google Analytics and Meta Business Suite to monitor Key Performance Indicators (KPIs), and regularly provide analytical reports with actionable improvement recommendations.
• Leadership & Collaboration: Lead the internal creative team or manage external agencies; collaborate closely with Sales and Product departments to ensure marketing activities align with business objectives.
• Industry Insights: Stay ahead of digital marketing trends (e.g., AI tool applications, privacy policy changes) and continuously explore new growth channels.

1. Job Requirements

• Education: Bachelor’s degree or higher in Marketing, Communications, Business Administration, or a related field.
• Work Experience: Minimum of 5 years of experience in digital marketing, including at least 2 years in a team management or project leadership role.
• Technical Proficiency:
• Expertise in ad platforms including Google Ads, Meta Ads Manager, and TikTok Ads.
• Familiarity with SEO principles and data visualization tools (e.g., Looker Studio or Tableau).
• Content Skills: Strong creative aesthetic and understanding of short-form video production logic. Capable of independently producing and distributing short-form videos while consistently tracking and optimizing video performance data.