Digital Marketing Manager

apartmentCRAIG ROAD PROPERTY HOLDINGS PTE. LTD. placeToa Payoh scheduleFull-time calendar_month6/5/26

Role Overview

We are seeking a dynamic and commercially driven Digital Marketing Manager to lead our digital presence, drive brand visibility, and convert engagement into revenue. This role will oversee all digital touchpoints—from social media to performance marketing—ensuring alignment with Mondrian’s brand voice while delivering measurable results.

Key Responsibilities

Digital Strategy & Brand Presence

Develop and execute a comprehensive digital marketing strategy aligned with business objectives and brand positioning
Manage brand storytelling across all digital platforms (website, social, email, third-party channels)
Ensure consistency in tone, visual identity, and messaging in line with Mondrian’s brand standards

Social Media & Content

Lead content planning and execution across platforms (Instagram, TikTok, LinkedIn, etc.)
Curate visually compelling and engaging content that reflects the hotel’s lifestyle positioning
Collaborate with creative teams, photographers, and influencers to produce high-impact campaigns

Performance Marketing & Analytics

Plan and manage digital campaigns (SEO, SEM, paid social, display ads) to drive traffic and conversions
Monitor campaign performance, optimize ROI, and provide actionable insights through analytics
Track KPIs including engagement, reach, conversion rates, and revenue contribution

Website & E-Commerce

Oversee website content, UX, and booking journey optimization
Work closely with revenue and e-commerce teams to drive direct bookings
Ensure SEO best practices are implemented and continuously improved

Partnerships & Influencer Marketing

Identify and manage collaborations with influencers, media, and brand partners
Execute campaigns that enhance brand awareness and social buzz
Monitor and evaluate partnership effectiveness

Cross-Functional Collaboration

Work closely with Sales, Revenue, and F&B teams to support campaigns and promotions
Align digital efforts with key hotel activations, events, and seasonal strategies

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