Performance Marketing Manager

We are committed to delivering exceptional, well-rounded English enrichment that empowers our students to succeed academically and beyond.

We are looking for a Performance Marketing Manager to drive enrolment growth across our centres. This role focuses on turning business targets into effective marketing strategies, managing budget for ROI, and optimising the funnel from lead to enrolment.

Working with the Head of Marketing, you will lead integrated campaigns across digital and on-ground channels, using data and structured testing to improve performance. This is a hands-on role for someone who is equally comfortable setting direction, diving into data, and driving execution through both team members and external partners.

• Co-develop and execute annual marketing plans that achieve enrolment and revenue targets across all centres
• Manage marketing budget with accountability for ROI, cost per acquisition, and campaign performance
• Oversee execution of integrated campaigns across digital advertising, community activations, events and partnerships
• Partner with creative teams to develop high-converting ad copy and visuals based on performance data and psychological triggers.
• Design and lead a rigorous 'test-and-learn' roadmap for landing pages, ad formats, and audience segments.
• Analyse marketing funnel performance and implement data-driven optimisations
• Ensure brand consistency across all marketing touchpoints
• Lead team members and vendors by giving clear direction, timelines, and performance expectations.
• Collaborate with centre managers, operations, and academics teams to deliver marketing objectives
• Track and report performance against KPIs to senior leadership with strategic recommendations

• Bachelor's degree in Marketing, Business, or related field
• At least 5 years marketing experience executing integrated campaigns that consistently achieve revenue, and ROI targets.
• Experience managing marketing budgets with accountability for cost per acquisition and return on investment
• Hands-on experience managing and scaling high-budget campaigns on Meta Ads Manager, Google Ads (Search, Display, PMax), and TikTok Ads Manager. Experience with XHS advertising and SEO is a plus
• Expertise in setting up and troubleshooting tracking via Google Tag Manager (GTM), GA4, and server-side tagging to ensure data integrity
• Proven ability to optimise campaign performance through data analysis and rapid testing
• Experience in education, enrichment, or consumer services sector strongly preferred
• Strong analytical capabilities and proficiency with digital marketing platforms and CRM systems. Agency experience is a plus
• Excellent stakeholder management and team leadership skills

Desirable:

• Understanding of Singapore education landscape and parent decision-making psychology
• Experience managing teams and coordinating across multiple branch locations
• Track record working within established brand guidelines and strategic frameworks

What we offer:

• Competitive remuneration
• Performance-based incentives.
• Opportunities for professional development and growth within the company.
• Be part of a vibrant, dynamic and collaborative team that fosters innovation, excellence, and a shared commitment to making a difference in education.

Staff Benefits:

• Comprehensive Medical and Dental benefits
• Birthday and Marriage leave
• Flexi Leave upon completing 1 year of service.
• Monthly Birthday celebration
• Team Bonding Activities
• Exclusive Staff discount for TWC lessons
• Exclusive Staff discounts with various participating merchants