Senior Marketing Executive / Assistant Marketing Manager

About Us

We are a fast-growing homegrown bubble tea brand with 28 outlets across Singapore, behind Playmade and Playground. As we strengthen our brand presence locally and expand regionally, we are looking for a dynamic Senior Marketing Executive to drive campaign execution and marketing operations excellence.

If you are hands-on, data-driven, and passionate about building lifestyle F&B brands, we would love to speak with you.

Key Responsibilities

• Plan and execute integrated marketing campaigns across digital and offline channels to drive brand awareness, traffic and sales.
• Develop and coordinate promotional campaigns across in-app platforms, in-store, social media, CRM, paid ads and influencer marketing.
• Oversee production and distribution of campaign materials to ensure timely and consistent execution.

• Manage and update in-store POS and kiosk systems, including product listings, pricing and visual display updates.
• Ensure marketing promotions are accurately reflected across operational systems.
• Support process improvements to enhance marketing and operational efficiency.

• Track, analyse and report campaign performance metrics.
• Generate actionable insights and recommend optimisations to improve ROI and business growth.
• Monitor customer behaviour and feedback to refine marketing strategies.

• Assist in managing social media platforms and company website updates.
• Respond promptly to customer enquiries across digital channels (including weekends when required).
• Support content development and community engagement initiatives.

• Support the Marketing Manager in coordinating regional brand expansion initiatives.
• Monitor industry trends, competitor activities and emerging marketing channels.
• Propose innovative ideas to enhance customer engagement and strengthen market positioning.

• Support marketing events, product launches and promotional activations.
• Provide general administrative and ad-hoc support to ensure smooth marketing operations.

• 3–5 years of experience in marketing operations, campaign management or related roles.
• Diploma/Degree in Marketing, Business or related discipline.
• Experience in FMCG, F&B, B2B, franchising or regional expansion is advantageous.
• Familiarity with POS systems, website management and process optimisation.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Active social media user with solid understanding of digital advertising and engagement strategies.
• Proficiency in Adobe Photoshop and/or Illustrator is a bonus.
• Excellent communication and coordination skills to liaise effectively across teams.
• Passion for the beverage industry, particularly bubble tea, and keen interest in marketing trends.
• Positive, proactive and adaptable individual who thrives in a fast-paced environment.