Assistant Marketing Manager

Up to $5.5K per month + Quarterly Performance Bonus

Assistant Marketing Manager

Central Location (Entertainment Industry)

We are looking for an experienced Marketing Manager to lead the development of a structured, data-driven marketing function and oversee the performance of our marketing team.

• Review and optimize existing marketing workflows (campaign planning, brand communications, outlet coordination, CRM management) and establish standardized SOPs and collaboration processes
• Build a structured marketing project management system and strengthen cross-department coordination with Operations, Finance, Procurement, and other teams
• Implement suitable marketing tools and dashboards for performance tracking and real-time data monitoring
• Work closely with the General Manager to develop annual and quarterly marketing strategies and translate them into measurable targets
• Establish data-driven KPIs and goal-tracking frameworks by brand, channel, and campaign type
• Lead and manage a marketing team of 5–7 members, including daily supervision, performance reviews, coaching, and capability development
• Identify and develop high-potential talent, while addressing underperformance where necessary
• Partner with HR to implement a transparent, performance-based evaluation and reward system
• Foster a culture focused on problem-solving, accountability, and continuous improvement
• Monitor major marketing projects through milestones and performance dashboards
• Take ownership of marketing performance metrics such as ROI, brand visibility, and customer traffic conversion
• Provide regular performance updates to the General Manager and recommend systematic improvements

• Bachelor’s degree or above in Marketing, Business Administration, Advertising, or related fields
• Minimum 3 years of marketing experience in the F&B or entertainment brick-and-mortar industry (e.g., KTV, bars, restaurants, live houses, beverage chains)
• At least 2 years of team management experience with direct responsibility for performance evaluation
• Core Competencies
• Systems Thinking: Ability to build structured processes and mechanisms that deliver sustainable improvements
• Goal & Performance Management: Experience using frameworks such as OKRs or KPIs to translate strategy into measurable outcomes
• Data Analysis Skills: Able to interpret marketing data and assess business performance beyond vanity metrics
• Strong Communication & Leadership: Capable of working effectively with senior management and cross-functional teams while implementing systems and standards

By submitting any application or résumé to us, you will be deemed to have agreed and consented to us disclosing your personal information to prospective employers for their consideration

We regret only short-listed candidates will be notified.

Lai Kok Soon

Reg No: R24121496

TDCX Talent Solutions Pte. Ltd

EA License No: 23C2024