Sales manager

Core Responsibilities & Duties

• Create, implement, and adjust sales plans and strategies to meet or exceed revenue targets.
• Set individual and team KPIs (Key Performance Indicators) and monitor progress using CRM tools.
• Analyze sales data to identify trends, forecast accurately, and report findings to senior management.
• Build relationships with key clients and assist with high-value negotiations.
• Work with marketing and product teams to optimize outreach and product positioning.
• Proven experience in sales, with a track record of meeting targets and leadership experience.
• Strong negotiation, interpersonal, and communication skills.
• Ability to analyze data and market trends to drive strategy.
• Proficiency in CRM software (e.g., Salesforce) and data analysis tools.
• Individual sales rep quota attainment
• In smaller companies, the sales manager may also take on personal sales responsibilities. In larger organizations, the role focuses solely on strategy, leadership, and analytic
• Customer acquisition cost and retention rates