Assistant Store Manager / Store Manager

apartmentHenatenn Holdings placeBukit Merah scheduleFull-time calendar_month 

About our company

NOVELA is Singapore's first multi-brand premium beauty retail store established in 2012. We focus on the integration of international hidden gems and cult favorite products aimed at providing consumers with a premium shopping experience at all retail stores islandwide. At present, we have 7 retail stores in the following locations:

Outlet Location: Novena Velocity, Bugis Plus, Tampines 1, PLQ, IMM, Yuehwa and Waterway point

Assistant Store Manager/ Store Manager

The Assistant Store Manager/Store Manager plays a vital role in driving sales, delivering exceptional customer experiences, and leading a high-performing team in a dynamic retail environment. This position requires strong leadership, strategic thinking, and operational excellence to achieve store targets and maintain high standards.

A passion for the beauty industry, trend awareness, and a customer-focused approach are essential for creating an engaging shopping experience while driving business success.

  1. Sales & Operational Excellence
  • Drive store performance by setting and achieving sales targets.
  • Implement strategies, track results, and optimize sales transactions.
  • Manage inventory, store facilities, and enforce security/safety policies.
  • Oversee retail administration, crisis response, and customer order fulfilment.
  1. People & Customer Experience
  • Lead and guide the team with a strong service vision.
  • Coach and develop team members on product knowledge & selling techniques.
  • Promote diversity, recognize achievements, and foster team growth.
  • Ensure high-quality customer service and create a seamless shopping experience.
  • Develop service recovery plans and strengthen customer relationships.
  1. Innovation & Business Growth
  • Assess productivity and implement improvement initiatives.
  • Drive innovation, introduce new products/services, and optimize retail space.
  • Engage with beauty trends, loyalty programs, and marketing strategies to boost sales.
Job Requirements
  • Minimum of 5 years of store management experience, including at least 2 years in people management.
  • Proven track record of strong sales performance and a commitment to service excellence.
  • Passion for beauty trends and retail innovation.
  • Flexibility to work various shifts including weekends and public holidays.
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