Toa Payoh - Marketing Specialist
Open Position: Marketing
Established in 1976, The Berkeley Group, an esteemed FTSE 100 company, has been synonymous with exceptional London properties. As a leading property developer in the UK, we are renowned for setting unparalleled standards in quality and design, shaping vibrant neighborhoods that embody people's aspirations.Each entity within the Group takes pride in our legacy of pioneering brownfield revitalisation and creating unique homes and environments for our clients and the local community. Together, we push the boundaries of design, lead in regeneration, and champion the art of placemaking.
Aligned with our Vision, our aim is excellence across all aspects, supported by our team of highly skilled professionals. Our mission centers on crafting high-quality homes, strengthening communities, and making a lasting positive impact on people's lives.Our expertise lies in the renewal of brownfield areas, where we collaborate with partners to transform neglected land into distinctive, sustainable, nature-oriented spaces that nurture thriving communities and provide individuals of all backgrounds and ages with an exceptional quality of life.
At this juncture, we're in search of a dynamic candidate to join our international team who will report to the Head of Digital Marketing.
Job Description of this Role
You will be responsible for but not limited to:
- Market Strategy and Planning:
○ Develop and implement comprehensive marketing strategies tailored to the Singapore and Southeast Asia market, aligning with the overall company vision.
○ Conduct market research and analysis to identify trends, customer preferences, and key competitors in the region.
○ Utilize insights to drive effective marketing campaigns and initiatives.- Regional Campaign Management:
○ Lead the planning, execution, and evaluation of marketing campaigns across various channels, including digital, social media, print, and events.
○ Collaborate with local agencies and internal teams to create compelling marketing materials that resonate with the target audience.
○ Monitor campaign performance, analyze data, and make data-driven recommendations for continuous improvement.- Brand Management:
○ Ensure the Berkeley Group brand is effectively represented and communicated in the Singapore and Southeast Asia market.
○ Uphold brand guidelines and standards across all marketing materials and initiatives.- Digital Marketing and Online Presence:
○ Oversee digital marketing efforts, including website management, SEO, social media, and email marketing, to increase brand visibility and engage with potential customers.
○ Stay updated with digital marketing trends and explore innovative ways to leverage digital platforms effectively.- Design:
○ Apply design expertise to create visually compelling marketing materials, digital assets, and brand presentations. Provide regular budget reports and forecasts to relevant stakeholders.
○ Collaborate with internal teams and external agencies to ensure all materials uphold our brand identity and aesthetic.
○ Utilize design software to optimize visuals for various platforms and formats.
○ Proficient in Design tools and software like Adobe Creative Suite- Event Coordination:
- Stakeholder Communication:
○ Liaise with key internal stakeholders, including senior management and sales teams, to align marketing efforts with business objectives and sales targets.
○ Collaborate with global marketing teams to share best practices and leverage global marketing assets effectively.
Candidate requirements
The ideal candidate will have:
- Min Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (at least 5 years) in marketing roles, with a focus on the Singapore and Southeast Asia market, preferably in the real estate or property development industry.
- Strong understanding of the Singapore and Southeast Asia market dynamics, consumer behaviour, and cultural sensitivities.
- Demonstrated success in developing and executing effective marketing campaigns and initiatives in the region.
- Proficiency in digital marketing, including social media, content creation, and online advertising.
- Excellent communication and presentation skills, with the ability to collaborate effectively with diverse teams and stakeholders.
- Results-oriented mindset with a keen eye for detail and data-driven decision-making.
- Ability to work independently, manage multiple projects, and meet tight deadlines in a fast-paced environment.
If you think you have what it takes, come join Berkeley Group Marketing team based in Singapore, and be a key driver in promoting Berkeley Group's vision and projects in the dynamic Singapore and Southeast Asia market. You will have the opportunity to make a significant impact, work with a talented team, and contribute to the success of one of the UK's leading property developers.
Job Title: To be determined, either Senior Marketing Executive or Assistant Marketing Manager depending candidate experience.Work exposure: Supporting Marketing related activities across Singapore, Malaysia, Hongkong, Thailand, Dubai.
Office Location: 10 Marina Boulevard, #16-04 Marina Bay Financial Centre Tower 2, Singapore 018983
Nearest MRT: Next to Downtown MRT – Blue Line