Bukit Merah - Digital Marketing Specialist [Social Media, Campaigns, Budget, Survey]

Job Responsibilities:

• Plan and execute comprehensive digital marketing campaigns—including lead generation, brand awareness, and recruitment—across platforms such as Meta, Google, YouTube, LinkedIn, and others.
• Design and manage retargeting and remarketing funnels to effectively nurture prospects throughout the marketing journey.
• Oversee lead generation, tracking, and allocation to drive optimal sales outcomes; gather stakeholder feedback to refine campaigns and improve lead quality.
• Monitor and analyze key performance metrics (CPA, CTR, ROAS, conversions) using tools like GA4, Meta Pixel, and UTM tagging to evaluate campaign effectiveness.
• Manage media budgets strategically, focusing on maximizing cost-efficiency and return on investment (ROI).
• Track and report on KPIs to assess digital campaign performance, making data-driven adjustments and optimizations as needed.
• Collaborate with cross-functional teams—including content creators, designers, and developers—to deliver integrated campaigns aligned with brand goals.
• Conduct in-depth market research to identify target audiences, emerging trends, competitive strategies, and industry best practices; apply insights to enhance campaign performance.
• Provide strategic recommendations to optimize digital marketing efforts, improve websites, and strengthen the tech ecosystem.

Requirements:

• Degree or Diploma in Marketing, Digital Marketing, Communications, Business, or a related discipline
• At least 3–5 years of practical experience in digital marketing
• Proven expertise in using Meta Ads Manager, Google Ads (including GDN and PPC), YouTube Ads, and analyzing campaign performance.
• Hands-on experience with retargeting strategies, lookalike audience creation, audience segmentation, and managing lead funnels.
• Familiarity with GA4, Meta Pixel, Google Tag Manager, and UTM tagging for performance tracking and analytics.
• Strong ability to manage multiple campaigns simultaneously, with a focus on maximizing ROI and meeting key performance indicators (KPIs).

HOW TO APPLY:

Interested applicants, please click on “Apply Now” and provide the below details in your resume.

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