Digital Product Manager, Marketing (12 month contract, Banking) UID:2269

1. Develop Digital Product Proposition

• Partner closely with Product teams to formulate compelling digital product propositions that resonate with customer needs and market demands.
• Conduct small-scale experiments and pilot initiatives to validate product concepts and assess market acceptance.
• Continuously iterate digital product offerings based on insights and performance outcomes to achieve desired business results.

1. Design Customer-Centric Digital Journeys

• Collaborate with cross-functional stakeholders to conduct customer immersion activities and identify key customer jobs-to-be-done.
• Design and define end-to-end digital customer journeys across multiple digital touchpoints to deliver seamless and intuitive user experiences.
• Analyse customer feedback and research evolving market practices to enhance UI/UX design and digital interactions.
• Study customer profiles, segmentation, and transactional behaviour to derive insights and refine digital product strategies.
• Engage directly with customers when necessary to gain deeper understanding of user needs, problem statements, and potential opportunities.

1. Grow Online Channel Share

• Develop and implement initiatives to increase digital acquisition and engagement through online channels.
• Analyse internal data to identify opportunities to improve digital adoption and channel penetration.
• Collaborate with Product and Business Analytics teams to execute targeted marketing campaigns and reach the right customer segments.

1. Drive Digital Initiatives in Personal Investing

• Lead and coordinate the development and implementation of digital initiatives within the personal investing space, from ideation to fulfilment.
• Monitor market trends and leverage data insights to recommend product and experience enhancements.
• Support post-implementation activities including user training, issue investigation, and escalation management to ensure smooth operational delivery.

• Bachelor’s degree in Business, Finance, Technology, or a related discipline.
• Experience in digital product management, digital transformation, or digital banking/investment platforms.
• Strong understanding of customer journey design, digital experience, and product development lifecycle.
• Ability to analyse data and translate insights into actionable product strategies.
• Proven experience working with cross-functional teams including product, analytics, technology, and marketing.
• Strong stakeholder management and communication skills.

EA License No.: 01C4394 (PERSOL SINGAPORE PTE LTD)

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