Assistant Marketing Manager
Goodwill Entertainment Geylang Full-time
- Build Systems: Create a Self-Sustaining Marketing Engine
- Conduct a comprehensive review of existing marketing workflows (campaign planning, brand communications, outlet coordination, CRM management, etc.), identify bottlenecks and blindspots, and establish standardized SOPs and collaboration mechanisms.
- Develop a structured marketing project management system and cross-department coordination processes (e.g., alignment with Operations, Finance, and Procurement), ensuring issues surface within the process and are resolved through rules rather than reliance on managerial follow-ups.
- Introduce or optimize suitable marketing tools and dashboards to enable visualized goal tracking and real-time data feedback.
- Set Clear Goals: Ensure Direction and Measurable Results
- Partner with the General Manager to formulate annual and quarterly marketing strategies, and translate them into actionable and measurable team and individual targets.
- Establish a data-driven and business-logic-based goal decomposition methodology (e.g., by brand, by channel, by campaign type), ensuring shared accountability and clear KPIs for all team members.
- Lead the Team: Develop Talent
- Manage a team of 5–7 members, including daily supervision, performance reviews, and capability coaching. Identify high-potential team members for targeted empowerment, and intervene or restructure underperforming functions when necessary.
- Collaborate with HR to establish a fair, transparent, and performance-based evaluation system with clear rewards and consequences, promoting meritocracy and eliminating inefficiencies.
- Foster a culture of “focus on issues, not individuals” and “review without blame,” guiding the team’s evolution from execution-driven to thinking-driven.
- Control the Process and Deliver Results
- Monitor key projects through milestone reviews and data dashboards, avoiding micromanagement while ensuring risks are visible and resources are allocated to high-value initiatives.
- Take ownership of core marketing performance metrics, including ROI, brand visibility, and customer traffic conversion. Provide regular progress reports to the General Manager and propose systematic improvement plans.
- Essential Qualifications
- Bachelor’s degree or above; majors in Marketing, Business Administration, Advertising, or related fields preferred.
- Minimum 3 years of marketing experience in the entertainment or F&B brick-and-mortar industry (e.g., KTV, bars, chain restaurants, live houses, fast-casual dining, beverage chains, etc.), with strong understanding of consumer psychology, campaign pacing, and outlet coordination challenges in these environments.
- At least 2 years of team management experience, with direct performance evaluation authority (not dotted-line reporting).
- Core Competencies
- Systems Thinking: Approaches problems through processes, structures, and standards rather than individual heroics. Candidates should be able to demonstrate examples of building mechanisms that delivered sustainable improvements.
- Goal Management Capability: Proficient in performance management frameworks such as OKRs or KPIs; able to independently break down strategic objectives and design evaluation systems.
- Data Sensitivity: Able to interpret reports to assess business health and avoid being misled by vanity metrics.
- Communication & Principled Leadership: Mature in communicating with peer departments and senior leadership; able to implement systems with both diplomacy and firmness.
- Listed Company Platform: Singapore Mainboard-listed company with strong financial stability and sufficient marketing budget — not in a trial-and-error stage.
- Real Decision-Making Authority: Not a nominal supervisory role. Direct involvement in departmental decision-making, system design, and performance evaluation — high strategic value for career development.
- Clear Succession Path: Identified by the Department GM as a key successor pipeline role. High performers may expand laterally into other business segments within the Group.
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