Choa Chu Kang - Brand & Creative Strategist | 11 Months | Up to 12K

The candidate will be the lead on brand story-telling, responsible for creating thematic narratives for the purpose of creating awareness and education about the IMDA’s role in the areas of infocomms, media and tech industry. He/She will be responsible for ideating for the brand and developing creative campaigns that will resonate across multiple touchpoints/platforms to drive IMDA’s corporate brand.

Responsibilities:

• Distilling and integrating core messaging across multiple business units into simple and engaging stories that will resonate with diverse target audiences
• Translating stories into necessary content/campaign ideas to reach relevant target audiences
• Working with relevant third-party agencies (research, media) to flesh out creative ideas and campaign plans to effectively and efficiently reach target audiences
• Spearhead the translation of creative ideas into narratives that will resonate across owned media such as website and social media platforms
• Working with a creative partner to bring ideas into life – whether in the form of a campaign or event or activation
• At least 8 – 10 years of working experience in creative industry/creative agencies OR 8 – 10 years of managing/working with creative agencies Client-side roles
• Experience in engaging with and/or managing senior stakeholders a must
• Understanding of audience insights, research data with ability to connect between data points and communication messaging
• Understanding of media consumption patterns of B2C and B2B target audiences
• Understanding of brand values and attributes, and potential trigger points that may impact on such values and attributes
• Broad understanding of infocomm and technology concepts
• Ability to balance right-brain and left-brain thinking to produce effective output that will drive resonance amongst audience groups

Skillsets:

• Creative-thinking ability necessary
• Good presentation skills necessary, with demonstrated ability to present to large audiences and/or senior stakeholders
• High energy, thrive on challenges and driven to deliver on-time, on-brief and on-budget
• Understanding of production processes across multiple touchpoints helpful
• Understanding of strengths/weaknesses of different touchpoint as part of story-telling a plus

Interested candidate please click on the following link to begin your job search journey and submit your CV directly through the official PERSOLKELLY job application platform - GO Mobile.

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