Social Media Manager

Role Overview

The Social Media Manager will lead the company’s digital presence, brand positioning, and social media growth strategy across multiple platforms. This role focuses on developing impactful content directions, managing brand consistency, driving audience engagement, and overseeing production execution for marketing campaigns and digital initiatives.

This role plays a critical part in shaping how the brand connects, communicates, and builds meaningful relationships with its audience in the digital space. The ideal candidate is highly creative, passionate about social media trends, storytelling, and brand growth, with a strong understanding of how content influences audience behaviour and engagement.

The individual should possess strong social media page-building experience, community engagement capabilities, strategic thinking skills, and hands-on experience managing both in-house and outsourced production teams. A passion for creating engaging digital experiences, growing online communities, and continuously exploring innovative content strategies is essential for success in this role.

• Develop and execute social media growth strategies across multiple digital platforms.
• Build, manage, and grow the company’s social media presence, audience engagement, and online community.
• Develop content directions, campaign concepts, and digital storytelling initiatives aligned with business objectives.
• Monitor social media performance metrics, audience growth, engagement trends, and campaign effectiveness.
• Prepare performance reports and provide strategic recommendations based on platform analytics and insights.
• Oversee production coordination for digital content, videos, campaigns, photoshoots, and marketing materials.
• Coordinate both in-house and outsourced creative teams, agencies, videographers, designers, and production vendors.
• Plan content calendars, campaign timelines, and digital initiatives across multiple platforms.
• Ensure branding consistency and effective execution across all digital channels.
• Stay updated on market trends, platform algorithms, content trends, and competitor activities.
• Drive innovative and engaging ideas to strengthen the company’s online visibility, brand positioning, and community growth.

• Proven experience in social media management, digital branding, or content strategy roles.
• Strong experience in building and growing social media pages and online communities.
• Experience managing production workflows, creative projects, and outsourced vendors/agencies.
• Strong understanding of social media analytics, engagement strategies, and digital marketing trends.
• Strategic thinker with strong creative direction and project management capabilities.
• Excellent communication, coordination, and stakeholder management skills.
• Portfolio or proven track record of successful brand or social media growth initiatives preferred.