Director, Online Marketing and Product Development - Bukit Merah
Are you a visionary digital leader with a passion for crafting exceptional online strategies and developing innovative products? We’re looking for a dynamic Director – Online Marketing and Product Development to spearhead online marketing efforts and drive the evolution of the product portfolio, positioning the organization at the forefront of the MICE industry in online sales and services.
Your responsibilities will include:
- Develop and implement comprehensive digital marketing strategies to increase online engagement, drive direct bookings, and enhance brand presence across web, social media, and mobile channels.
- Develop and accelerate the growth of online sales and servicing.
- Oversee the end-to-end product development cycle, from market research and concept design to launch, performance monitoring, and optimization.
- Collaborate with cross-functional teams, including Sales, IT, and Operations, to align digital campaigns and product initiatives with business goals.
- Lead website and e-commerce enhancements to improve user experience, conversion rates, and integration with CRM systems.
- Analyze customer data and market trends to identify new opportunities for products, packages, or online offerings that differentiate the brand.
- Lead and manage the online Sales and Marketing Team.
- Establish KPIs and prepare detailed performance reports for senior management, recommending data-driven improvements.
Who we look for – the ideal profile:
- Minimum 8–10 years of experience in digital marketing, e-commerce, or product development, ideally within the hospitality, travel, or related industries.
- Demonstrated success in taking offline products and services online.
- Strong knowledge of social media marketing, Google Analytics, paid media, UX/UI best practices, and online marketing automation tools.
- Excellent leadership, communication, and project management skills.
- Innovative mindset with a keen eye for emerging digital trends and technologies.
Our people make the difference. We have cultivated a distinct corporate culture over the years with a strong belief in developing and investing in our people.
We provide numerous opportunities for professional development, accompanied by enjoyable activities designed to promote your well-being. And we ensure equitable compensation for your dedication and effort.
You will work with brilliant co-workers who are movers and shakers of the industry, as well as leading clients and ecosystem partners across all categories to shape the guest experience across a myriad of events in the years to come.
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Tai Yen Wen(Eunice)Registration Number: R22105780
EA Licence No: 24C2293