[FMCG] Trade Marketing Assistant Manager (5months)
PERSOL SINGAPORE PTE. LTD. Toa Payoh
- Category Insights & Review
- Support ongoing analysis of category performance, distribution gaps, and channel opportunities using retail audit data, shopper insights, and internal sales reports.
- Prepare monthly category and channel summaries highlighting key performance indicators and competitor movements.
- Assist in customer and distributor business review preparation and data consolidation.
- Channel & Shopper Activation
- Execute the trade marketing calendar and in-trade activities in line with brand and channel priorities.
- Coordinate with Sales and Marketing teams to roll out promotions, product launches, and in-trade activations (including E-Commerce programs, chef ideation sessions, and trade collaborations).
- Manage distributors and agencies for timely campaign execution and visibility initiatives.
- Maintain the Integrated Marketing Calendar and ensure alignment of activation timelines across functions.
- Support development of POP materials, trade premiums, and display guidelines.
- In-Trade Execution Excellence
- Ensure trade activities, displays, and visibility standards are implemented effectively across retail and food service channels.
- Work with agency partners for ground activation, cooking demos, and sampling events.
- Issue clear monthly sales bulletins and activity updates for the field team.
- Monitor and report execution performance, campaign compliance, and key competitor activities.
- Reporting & Administrative Responsibilities
- Track and report promotion spending, trade display investments, and post-activity evaluations.
- Support maintenance of promotional pricing structures and trade spend tracking.
- Provide regular reports and updates to the Associate Business Director on activity performance and trade visibility.
- Degree holder in Business, Marketing or related disciplines
- At least 4 to 6 years of working experience in Trade Marketing, preferably 2 years Sales experience or similar capacity, from FMCG industry.
- Good in analysis using AC Nielsen, internal and external sales data.
- Well discipline, action oriented, self-motivated, work independently, innovative.
- Good analytical and strategic thinking skill with CAN-DO attitude.
- Team player, excellent inter-personal skills, enthusiastic and determined to succeed in challenging environment.
- Pursue innovation and change with a mindset of continuous improvement.
- Willing to travel, out-stations and overseas where required.
- Has a valid driver’s license
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PERSOL Singapore Pte Ltd • RCB No. 200007268E • EA License No. 01C4394• Reg No: R1770602 (Teng Min Yee)
Yishun, 11 km from Toa Payoh
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