Sales Operations Executive

Job Summary

The Sales Operations Executive provides operational and administrative support to the sales team by managing enquiries, quotations, customer records, reporting, and booking coordination. This role ensures efficient sales processes and accurate information flow to support business growth.

Key Responsibilities

• Prepare quotations, proposals, contracts, and booking documentation.
• Maintain accurate customer and sales records within the CRM system.
• Ensure all required documentation is complete before booking confirmation.

• Manage incoming sales enquiries from various channels.
• Assign enquiries to the appropriate sales representatives.
• Track enquiry response times and follow up on outstanding cases.

• Prepare weekly and monthly sales reports.
• Update dashboards and monitor key sales metrics.
• Maintain accurate sales pipeline information.

• Coordinate confirmed bookings with Operations to ensure smooth event execution.
• Communicate booking amendments and customer requirements to relevant stakeholders.
• Follow up on outstanding documentation and confirmations.

• Update customer information and sales activities.
• Maintain data accuracy and generate reports from the CRM system.

• Assist in verifying sales transactions for commission calculations.
• Support Finance and HR with sales-related reporting and documentation.

• Assist with sales projects, process improvements, and administrative duties.
• Perform other ad hoc duties assigned by management.

• Diploma or Degree in Business, Hospitality, Sales, or a related discipline.
• 1–3 years of experience in Sales Administration, Sales Operations, or customer support. Fresh graduates with relevant internships are welcome to apply.
• Proficient in Microsoft Office, especially Excel.
• Experience using CRM systems is an advantage.
• Strong attention to detail and organisational skills.
• Excellent interpersonal and communication skills.
• Able to manage multiple priorities in a fast-paced environment.
• Experience in hospitality, F&B, events, or lifestyle businesses is a plus.