Digital Marketing Manager - Bukit Merah

Company Overview:

Established in 2010 and headquartered in Singapore, BIPO is a trusted provider of payroll and people solutions in over 170 global markets.

Our comprehensive HR offerings include Human Capital Management solutions, Global Payroll Outsourcing, and Employer of Record services, powered by our award-winning HR Management System and Athena BI (Business Intelligence) platform.

At BIPO, we deliver customised services and scalable tech-enabled solutions that automate processes, simplify workflows, and generate actionable insights.

The Role:

We are looking for a strategic, hands-on Digital Marketing Manager to lead and elevate our digital presence. This role is perfect for a driven marketer who thrives on data, creativity, and results — someone who can think big and execute with precision across multiple digital channels.

• Develop and drive end-to-end digital marketing strategies, including SEO, SEM, display advertising, and performance-based campaigns.
• Oversee digital media planning and execution across platforms such as Google, Meta (Facebook/Instagram), and other programmatic channels.
• Manage digital ad spend across platforms (Google, Meta, etc.) in collaboration with external media agencies, ensuring maximum ROI and growth opportunities through strategic bidding, targeting, and channel mix decisions.
• Oversee and continuously improve our website (WordPress, HubSpot, Gravity Forms, etc.), ensuring a seamless, engaging, and conversion-optimised user experience — while staying hands-on with platform management as needed.
• Measure, analyse, and report on campaign performance and digital KPIs, translating data into actionable insights.
• Co-ordinate with internal teams and external agencies to optimise campaign effectiveness and digital assets.
• Monitor key web analytics metrics and continuously optimise for traffic, engagement, and conversions.
• Stay on top of digital trends, emerging tech, and marketing tools (MarTech) to keep strategies fresh and competitive.
• Conduct market and competitor research to support strategic decision-making and uncover new growth opportunities.
• Collaborate cross-functionally with brand, sales, and product teams to develop integrated marketing campaigns and launch strategies.
• Optimise website – loading speeds and capacity, debug pages and fix broken links or images, update website content and review SEO
• Monitor and analyse site performance (eg: traffic, conversion, user experience and functionality)

Requirements:

• Degree in Marketing, Communications, Digital Media, or a related field.
• 5 years of hands-on experience in digital marketing, preferably across multiple industries ideally B2B verticals.
• Proven ability to manage multiple digital projects and campaigns simultaneously.
• Strong experience working with internal stakeholders and external agencies or vendors.
• Excellent communication and interpersonal skills — comfortable working across functions and levels.
• Solid understanding of analytics tools (e.g., Google Analytics, Meta Business Suite), SEO/SEM platforms (e.g., Google Ads), and campaign management tools.
• Strong project management skills with a sharp eye for detail and deadlines.
• Tech-savvy and resourceful; ability to adapt quickly in a fast-paced environment.
• Technical skills required: HTML, CSS, JavaScript, CMS and programming languages.
• Basic graphic design skills ideal.
• Strong command of Chinese language is required to effectively communicate with Mandarin-speaking stakeholders