Channel Marketing Manager, Asia Pacific - Bukit Merah
Location: Singapore Suntec 2 Temasek Blv, Singapore
Thales is a global technology leader trusted by governments, institutions, and enterprises to tackle their most demanding challenges. From quantum applications and artificial intelligence to cybersecurity and 6G innovation, our solutions empower critical decisions rooted in human intelligence.Operating at the forefront of aerospace and space, cybersecurity and digital identity, we’re driven by a mission to build a future we can all trust.
In Singapore, Thales has been a trusted partner since 1973, originally focused on aerospace activities in the Asia-Pacific region. With 2,000 employees across three local sites, we deliver cutting-edge solutions across aerospace (including air traffic management), defence and security, and digital identity and cybersecurity sectors.Together, we’re shaping the future by enabling customers to make pivotal decisions that safeguard communities and power progress.
SPECIFIC DUTIES
We are looking for a highly collaborative and results-driven Channel Marketing Manager to join our team, focusing on the Asia Pacific region. In this role, you will be responsible for developing and executing strategic channel marketing initiatives and go-to-market activities in partnership with key stakeholders.The ideal candidate will work closely with cross-functional teams, including regional marketing, demand generation, global channel marketing, and channel sales, to drive channel engagement, lead generation, brand awareness, and growth in partner-sourced pipelines.
KEY ACTIVITIES AND RESPONSIBILITIES
As a Channel Marketing Manager, you are accountable for, but not limited to the following:- Lead Strategic Partner Marketing Initiatives: Develop and implement high-impact joint marketing strategies with key partners to enhance pipeline growth, boost brand awareness, and increase partner engagement.
- Drive Go-to-Market Alignment: Collaborate seamlessly with channel sales, regional marketing, demand generation, and global channel marketing teams to ensure cohesive and aligned go-to-market campaigns and programs.
- Execute Partner Co-Marketing Campaigns: Design and deliver scalable, multi-channel co-marketing campaigns, including demand generation, account-based marketing (ABM), events, and digital initiatives tailored to partner ecosystems.
- Manage Channel Marketing Fund: Oversee the COOP Fund, including planning, allocation, execution, and performance tracking, ensuring optimal ROI and compliance with guidelines.
- Cultivate Focus Partner Relationships: Serve as a key marketing liaison with focus partners, ensuring regular communication, joint planning sessions, and comprehensive performance reviews.
- Enhance Partner Enablement and Advocacy: Leverage, tailor, and localize global tools, content, and enablement programs that empower partners to market and sell more effectively. Champion and promote partner success stories both internally and externally.
- Monitor Key Performance Indicators (KPIs): Track and analyze key metrics such as marketing-influenced deal registration, ROI from channel marketing-funded campaigns, and partner activation metrics to measure success and drive continuous improvement.
KEY KNOWLEDGE AND EXPERIENCE
To be successful in your role, you will have demonstrated and/or acquired the following knowledge and experience:- 7+ years work experience as a Channel Marketing Manager or a similar position in the Marketing department
- 7+ years of experience in systems integrator, B2B software or cybersecurity company, with proven ability to deliver consistently strong measurable results
- Bachelor’s degree in Marketing, Advertising, Business Administration or another related field of study; or equivalent work experience.
- Excellent analytical skills.
- Strong communication and interpersonal skills.
- Ability to influence stakeholders.
- Ability to set a plan with clarity and drive it through successfully to fruition.
- Demonstrate ability and experience building and maintaining partner relationships.
- Proven success at building successful modern marketing strategies.
- Good time management and organizational skills.
- Ability to work independently and collaboratively.
- Knowledge of current digital marketing technologies and techniques.
- Proficiency in Salesforce.com.
- Proficiency in Microsoft Office365 tools such as PowerPoint, Word, Excel, PowerBI and Outlook.
- 6Sense, Salesforce.com, or Marketo experience highly desirable
- Strong copy writing and editing skills
- International business travels are required
- Language Skills: Fluent in English; fluent in Mandarin or Japanese is a plus
Thales is a global leader in cybersecurity, helping the most trusted organizations protect critical applications, data, identities, and software anywhere, at scale. Through Thales’ integrated platforms, customers achieve better visibility of risks, defend against cyber threats, close compliance gaps, and deliver trusted digital experiences for billions of consumers every day.
At Thales, we’re committed to fostering a workplace where respect, trust, collaboration, and passion drive everything we do. Here, you’ll feel empowered to bring your best self, thrive in a supportive culture, and love the work you do. Join us, and be part of a team reimagining technology to create solutions that truly make a difference – for a safer, greener, and more inclusive world.