Influencer Marketing Manager - Bukit Merah

Reference ID: 33907

Our Client is a rapidly growing company in the field of e-commerce, well-known in the wedding and party-related industry, with a huge following on various digital platforms. They are looking for an Influencer Marketing Manager to manage their Influencer strategy across gifting, events and activations, and social content.

The incumbent will also be responsible for the development and performance of influencer marketing campaigns across social and offline channels. The incumbent will also build up and manage their growing Influencer team, optimising and scaling their existing programs, work closely with their in-house Creative team to drive impact across all social channels, and be responsible for establishing and building relationships with key industry partners on social platforms.

• Identify talent partners based on company initiatives and project needs, taking a strategic, data-driven, and holistic view of influencer marketing encompassing nano, micro, and macro influencers, and content creators.
• Continue to nurture our existing influencer community while looking to expand into new demographics and strengthen influencer relations by managing day-to-day communication with influencers via email, phone, text, etc.
• Maintain talent relationships and create connections with new partners through mailings, giftings and outreach on brand initiatives, building close relationships that create alignment and transparency.
• Exceed targets across revenue, engagement, messaging and follower growth, working closely with the social, communications and editorial teams.
• Manage influencer marketing forecast, budget, and optimisations based on business needs.
• Measure the success of social media activations through KPIs and forecasting.
• Develop and manage an Influencer calendar that we can leverage across all our social channels.
• Stay on top of pop culture, social media, and influencer trends, as well as emerging technologies and social media platforms and platform updates.

• AWS
• Variable Bonus (Depending on the Company and Individual performance)
• Annual Leave 14 days (Maximum up to 21 days)
• Medical Leave: 14 days

• Bachelor’s Degree Holder or equivalent.
• Minimum 5 years of related experience, preferably within Influencer Marketing, social media, or Public relations in the fashion industry.
• Expert in leading social media platforms (TikTok, Instagram, YouTube, Twitter, Facebook, etc.) and understands digital marketing trends.

• Preferably having a personal Rolodex of influencer and celebrity talent relationships and an eye for new, upcoming talent.

We regret that only shortlisted candidates will be notified.

Recruitment Licence: 12C5051