[ref. f57236921] Creative Content Manager (Fashion Retail) - Toa Payoh

You’ll be at the forefront of storytelling, driving campaigns that resonate with our audience and reflect our brand values.

• Key Responsibilities
• Lead Content Strategy: Develop and execute a cohesive content strategy that aligns with brand objectives, seasonal campaigns, and product launches.
• Creative Direction: Oversee the conceptualization and production of visual and written content—including photoshoots, videos, social media assets, and editorial stories.
• Team Leadership: Manage and mentor a team of designers, copywriters, photographers, and freelancers to deliver high-impact creative work.
• Brand Storytelling: Craft engaging narratives that reflect the brand’s voice and aesthetic across all touchpoints—website, social media, email, retail, and advertising.
• Campaign Management: Collaborate with marketing, merchandising, and e-commerce teams to plan and execute integrated campaigns.
• Trendspotting: Stay ahead of fashion, cultural, and digital trends to ensure content remains fresh, relevant, and competitive.
• Performance Analysis: Monitor content performance metrics and use insights to optimize future creative strategies.
• Cross-Functional Collaboration: Partner with press, influencers, stylists, and external agencies to amplify brand visibility and storytelling.
• Content Calendar Ownership: Maintain a dynamic content calendar that supports business goals and seasonal priorities.
• Quality Control: Ensure all content meets brand standards for quality, tone, and consistency.
• Requirements & Qualifications
• Bachelor’s degree in Marketing, Communications, Design, Fashion, or related field.
• 5+ years of experience in content creation, creative direction, or brand storytelling—preferably within the fashion or lifestyle industry of several zone/countries.
• Strong portfolio showcasing successful campaigns, editorial content, and social media storytelling.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro etc) and other relevant tools.
• Deep understanding of fashion culture, consumer behavior, and digital platforms.
• Excellent leadership, communication, and project management skills.
• Ability to thrive in a fast-paced, constantly changing and deadline-driven environment.
• Experience with photo and video production, including on-set direction.
• Passion for fashion, creativity, and innovation.
• Good networking skills, connecting and networking with the media and sakeholders for ongoing/future collaborations.
• Willingness to work beyond the traditional standard office hours
• Willingness to travel overseas.