Toa Payoh - Digital Marketing Manager (b2c campaigns)
RANDSTAD PTE. LIMITED Toa Payoh Full-time
About the company
Our client is a well-established Education Services provider in Singapore, with over 30 years of legacy and a robust network of partnerships with 1,000+ universities globally. They specialize in helping students pursue overseas studies through tailored advisory, placement, and support services.
As part of their continued growth and digital transformation, they are looking for a Marketing Manager to drive their digital marketing and lead generation efforts. This role is critical in attracting, engaging, and converting qualified student leads through data-driven marketing strategies.
About the role
Reporting to the Marketing Director, your responsibilities would include- Plan, execute, and optimize end-to-end lead generation campaigns across digital, social, email, and offline channels to drive qualified pipeline growth.
- Lead digital marketing efforts using tools like Google Ads, LinkedIn Campaign Manager, Meta Ads, and email marketing platforms.
- Plan and execute local and regional marketing events, including webinars, conferences, exhibitions, and hosted client engagements to support brand visibility and lead generation.
- Collaborate effectively with internal teams such as Sales, Product, and Customer Success to align marketing efforts with business objectives.
- Work closely with regional marketing counterparts to ensure consistency and leverage shared assets or strategies.
- Make effective use of marketing analytics and dashboards to evaluate campaign performance, measure ROI, and track qualified leads generated against set targets by destination or campaign.
- Min 7 years of relevant experience including in executing mass b2c lead generation campaigns with tangible success metrics
- Working knowledge of digital marketing tools and platforms such as Google Analytics, LinkedIn Ads, CRM systems (e.g., Salesforce, HubSpot), and email marketing automation.
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977)
RANDSTAD PTE. LIMITEDGeylang, 4 km from Toa Payoh
studies through tailored advisory, placement, and support services.
As part of their continued growth and digital transformation, they are looking for a Marketing Manager to drive their digital marketing and lead generation efforts. This role is critical...
Toa Payoh
with at least 2 years in a managerial role.
• Proven leadership in managing sales or digital operations teams.
• Strong understanding of performance marketing, influencer campaigns, social media advertising, and analytics.
• Excellent organizational...
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