Business Development Executive

About the Role

At Mummys Market, we don’t just organize exhibitions — we help brands grow and scale within Southeast Asia’s parenting industry. As a Business Development Executive, you’ll go beyond sales. You’ll serve as a strategic growth partner to our exhibitors, advising them on how to maximize their presence at our fairs and beyond.

This is a fast-paced, high-impact role for someone who thrives on building relationships, thinking strategically, and driving real commercial results. You’ll work with leading brands in the parenting space and collaborate closely with internal teams to deliver tailored, data-driven solutions.

Key Responsibilities

• Identify and secure new exhibitors and partners across relevant industries.
• Pitch Mummys Market’s offerings including booth spaces, sponsorships, digital ads, and activation opportunities.
• Create and execute strategic sales plans to drive revenue growth, repeat participation, and long-term partnerships.

• Act as a business advisor to clients, helping them optimise their exhibition ROI.
• Provide insights on booth placement, customer engagement, and activation strategies.
• Build strong, trust-based relationships that position Mummys Market as the go-to platform for growth.

• Liaise with marketing, operations, and data teams to deliver seamless and impactful exhibitor experiences.
• Support post-event evaluations and client feedback to improve service and retention.

• Diploma or Degree in Business, Marketing, Communications, or a related field.
• 2–4 years of experience in sales, business development, or account management.
• Strong understanding of branding, marketing strategies, and sales funnels.
• Prior experience in exhibitions, trade shows, or events is a plus.
• Excellent communication, negotiation, and presentation skills.
• Results-driven, adaptable, and comfortable working in a dynamic environment.

• Strong interpersonal and relationship-building skills.
• Commercially minded with a focus on outcomes and client success.
• Confident, proactive, and resilient under pressure.
• Highly organized and capable of managing multiple priorities.
• A team player who takes initiative and owns results.

• Growth Mindset – Always learning, always evolving.
• Results-Oriented – Focused on outcomes, not just activity.
• Integrity – Doing the right thing, always.
• Teamwork – We support one another and succeed together.