Sales Program Manager (GTM, Sales/Channel) - 2 years ($4800) @ Depot

Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks.

• Determines operational objectives by studying business data; gathering information; and evaluating opportunities
• Understand and analyze data as per customer or channel partner RAD Segmentation and able to identify business opportunities to improve pan company portfolio and business focuses
• Run program and programs to focus on business opportunities
• Monitors project progress by tracking activity; resolving problems; publishing progress reports with recommendation actions.
• Define program structure and bridge with internal stakeholders on gaps that required for the program, Main stakeholders- Categories, bid desk, operation
• Contributes to team effort by accomplishing related results as needed
• Develops/manages GTM program budgets.
• Aligns organizations/processes to achieve program goals.
• Develops and/or manages delivery of value propositions/messaging for assigned offerings.
• Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns.
• Develops and/or executes upsell/cross-sell/attach efforts.
• May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs.
• May drive customer and partner development/relationships specific to GTM programs.
• Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis.
• Drives continuous improvements to GTM efficiency and effectiveness.
• Applies intermediate level of subject matter knowledge to solve a variety of common business issues.
• Works on problems/ projects of moderately complex scope.
• Exercises independent judgment within defined practices and procedures to determine appropriate action.
• Acts as an informed team member providing analysis of information and limited project direction input.
• Follows established guidelines and interprets policies.
• Evaluates unique circumstances and makes recommendations.
• BA or BS in Marketing or related field;
• 3 plus years marketing experience.
• Sales and/or channel experience a plus

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