Go-To-Market (GTM) Program Manager (Sales & Growth)

apartmentPERSOL placeBukit Merah descriptionTemporary calendar_month21/4/26

Sales Program Manager (2-Year Contract)

Location: Depot Road, Singapore

About the Role

We are looking for a Sales Program Manager to drive and execute end-customer go-to-market (GTM) programs across a range of products, services, and solutions. This role focuses on identifying business opportunities, leveraging data insights, and delivering impactful programs that support revenue growth and market expansion.

Key Responsibilities

Develop and execute integrated GTM programs for products, services, and solutions
Analyze business data and customer/channel segmentation (RAD) to identify growth opportunities
Drive program initiatives to improve overall portfolio performance and business focus
Monitor project progress, resolve issues, and provide regular reporting with actionable recommendations
Define program structures and collaborate with internal stakeholders (e.g., categories, bid desk, operations)
Manage GTM program budgets and ensure alignment with business goals
Develop and deliver value propositions and messaging for assigned offerings
Execute demand generation campaigns across awareness, consideration, and preference (ACP) stages
Drive upsell, cross-sell, and attach strategies
Support product lifecycle initiatives including launches, refreshes, and end-of-life (EOL) programs
Build and manage relationships with customers and channel partners
Track and analyze program performance using data-driven, closed-loop analysis
Continuously improve GTM efficiency and effectiveness

Requirements

Bachelor’s degree in Marketing or a related field
Minimum 3 years of marketing experience, preferably in GTM or program management
Strong analytical skills with the ability to translate data into actionable insights
Experience in sales or channel environments is an advantage
Ability to manage multiple projects with moderate complexity
Strong stakeholder management and communication skills
Able to work independently while adhering to established processes and guidelines

Interested candidate please click "APPLY" to begin your job search journey and submit your CV directly through the official PERSOL job application platform - GO Mobile

We regret to inform that only shortlisted candidates will be notified.

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PERSOL Singapore Pte Ltd • RCB No. 200007268E • EA License No. 01C4394• Reg. R25159218 (Teoh Ying Ying)

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