Sales & Marketing Management Trainee (Student Recruitment)
As a Sales and Marketing Trainee in the Recruitment Department at EAIM, you will support the institution’s mission to recruit high-potential students from diverse backgrounds. This hands-on traineeship will provide you with experience in education marketing, student engagement, and recruitment operations across local markets and potential international markets.
Key Responsibilities:
- Lead Generation & Outreach:
o Assist in identifying and engaging with prospective students through various channels including email campaigns, social media, institution visits, and education fairs etc
o Support in maintaining and updating the student recruitment database (EAIM CRM system)- Marketing & Promotion:
o Help create digital and print marketing materials in line with EAIM’s brand guidelines.
o Assist in the planning and execution of student recruitment campaigns across digital platforms such as Facebook, Instagram, LinkedIn, YouTube, Tiktok etc.
o Collaborate on content creation (e.g., student testimonials, short videos, promotional posts).- Event Support:
o Participate in open houses, campus tours, education exhibitions, and school engagement sessions.
o Provide logistical and on-ground support during events.- Student Consultation:
o Guide prospective students on EAIM’s programmes, admissions processes, scholarships, and career pathways.
o Follow up with leads via phone, email, social media apps and chat platforms to provide timely and accurate information.- Market Research:
o Assist in researching trends in student recruitment, competitor activities, and market opportunities.
o Provide regular feedback on market needs and student interests.
Requirements:
- Recently completed a Diploma or Degree in Marketing, Business, Communications, or related field. Strong communication skills in English; other languages (e.g., Chinese, Thais, Vietnamese, Burmese, Bahasa Indonesia) are a plus.
- Passionate about education and student engagement.
- Knowledge of digital marketing platforms (Facebook Ads, Google Ads, Canva, IG, TikTok) is advantageous.
- Highly motivated, detail-oriented, and eager to learn.
- Able to work collaboratively in a multicultural team environment.