[ref. f28562518] E-commerce & Digital Marketing Manager | FMCG | B2C/DTC | Up to $6K + VB - Toa Payoh

Job Description:

• Drive revenue growth, optimizing user experience, and managing our digital marketing and creative teams.
• Manage social media platforms by working closely with internal and external stakeholders
• Executive EDM campaigns using tools like Klaviyo or Mailchimp (segmentation, flows, automation, A/B testing).
• Plan and manage influencer partnerships and paid social media campaigns.
• Oversee marketing collaterals/visuals (graphics, video editing, photography), captions, and formats ensuring adherence to organization guidelines
• Track performance, engagement, and impact of social media on site traffic and conversions.
• Oversee the design, development, maintenance, and security of the e-commerce site.
• Work with developers to implement updates, new features, and perform regular audits.
• Define e-commerce goals and KPIs; develop strategies to meet them.
• Manage e-commerce budget, forecast revenue, monitor margins, and ROI.
• Track performance metrics using tools like Google Analytics, Meta Suite, and internal dashboards and perform routine reporting.
• Oversee product listings, pricing updates, stock availability, and site merchandising.
• Coordinate order fulfilment, customer service workflows, and operational troubleshooting.
• Ensure seamless integration across inventory, logistics, and payment gateways.
• Conduct market research and competitor analysis to identify trends, opportunities, and customer preferences.
• Monitor and analyze marketing metrics to assess performance, report findings, and adjust strategies accordingly.

• Degree in Marketing, Business or related field.
• Possess 4 years of experience in a similar role, preferably in B2C or DTC brands.
• Hands-on experience with e-commerce platforms, email marketing tools, and social media management tools.
• Experience with Shopify, Google tools, Meta Business Suite is advantageous