Digital Marketing Manager - Hougang

Key Responsibilities:

• Develop and execute digital marketing strategies, including social media, content marketing, SEM/SEO, and email campaigns
• Build and maintain a strong brand identity to enhance brand visibility
• Monitor market trends and competitor activities, and propose marketing optimizations
• Plan and execute channel expansion initiatives to support business growth
• Analyze marketing data to continuously improve campaign performance
• Manage marketing budget and collaborate with external vendors

Requirements:

• Bachelor’s degree or above in Marketing, Communications, or related fields
• Proven experience in digital marketing and brand management
• Familiarity with major digital marketing tools and platforms
• Strong analytical skills with a data-driven approach
• Excellent communication and coordination abilities
• Proactive, creative, and eager to explore new marketing channels