Marketing Executive - Woodlands

apartmentPENTAGON GROUP PTE. LTD. placeWoodlands scheduleFull-time calendar_month5/11/25

An important part of the company, the candidate will be responsible for a portfolio of 4 brands and its effective management, and public related matters of the company. The candidate, who should be an experienced personnel in F&B trade, will be responsible for conceptualising and executing the company’s strategic brand and marketing objectives.

He/she will serve a vital role in integrating Marketing objectives and ensuring seamless digital delivery of all work, in a fast-paced environment.

Working independently, the candidate should have the ability to develop business objectives, online strategies, and have a good understanding of the competitive landscape. A rich background in the marketing industry to deliver effective communication with the public is vital.

He/she will be responsible for research, content development, establishing a good customer retention program, organizing information shared by and with the customer, and ensuring that company procedures are followed.

Conceptualising and presenting a good proposal is also an important skill required.

Job Responsibilities

Boost efficacy of social media presence.
Hands on with marketing campaigns to help with brand growth.
Familiar with delivery platforms and good rapport with delivery partners
Create a positive opinion of the company to public audience.
Evaluate social trends so as to improve our current presence online.
Hands on and able to come up with marketing campaigns to help with the brand growth
Work on promotion campaigns and curate on new marketing channels to boost sales.
Take ownership of brand identity and brand’s business pages
Deliver business goals through efficient, brand-enhancing, and responsible cross-channel marketing and partnerships
Deliver on business growth and value add for brands, categories, and products under management

Duties

Collaborate closely with operations team to develop strong campaigns and events calendar across the store channels & delivery platforms.
Develop high sales impact marketing strategies
Able to design and curate content
Manages reports that yield insights into consumer online behaviour and key motivational/attitudinal behaviour

Job Requirements

At least a Diploma / Degree in Marketing/ Mass Communications or a related field
Able to use various design software
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics and others)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking.
Good copy writing skill
Good photography or videography skills be advantageous

Please state date of availability and expected salary. Thank you.

Job Type: Full-time

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