Assistant Brand Manager (B2C) MNC

Our client is a MNC operating in the personal care products. Due to business needs, they are now recruiting a Assistant Brand Manager to be part of their Team for ongoing transformation projects. They are located in the Central - easily accessible.

Responsibilities:

• Drive brand strategy across Hong Kong and Southeast Asia, translating global objectives into market-specific plans that build awareness and long-term equity.
• Lead campaign localisation and execution, adapting global assets into culturally relevant, channel-optimised content across TV, digital, social, and influencer platforms.
• Develop consumer insights to understand behaviours, needs, and media habits, enabling more relevant and effective campaigns.
• Oversee integrated marketing plans, delivering full-funnel strategies that drive awareness, engagement, and sales.
• Manage budgets and media planning, ensuring effective allocation and strong return on investment.
• Ensure brand consistency and regulatory compliance across all communications and markets.
• Collaborate with agencies and cross-functional teams to deliver seamless, aligned campaign execution

Requirements:

• 2–5 years of experience in B2C marketing
• Experience in marketing communications and campaign execution
• Preferably in FMCG, consumer health, beauty, or personal care industries.

We regret that only shortlisted candidate will be notified.

Email Address: [email protected]

Recruitpedia Pte. Ltd.

EA Personnel No: R25157233 (Loh Pooi Keng)