Marketing Manager (PR & Marcomm)
Private Advertiser Serangoon Full-time
KEY RESPONSIBILITIES
Editorial & Content Management- Develop and lead the overall editorial direction, content strategy, and storytelling approach across print and digital platforms.
- Work closely with internal teams and external partners to source, curate, and develop high-quality content that supports the company’s brand and communication objectives.
- Generate creative, engaging, and audience-focused content ideas tailored to different target segments.
- Lead the end-to-end planning, development, and production of the company’s in-house magazines and corporate publications.
- Oversee writing, editing, proofreading, and translation to ensure content accuracy, consistency, and alignment with brand tone and messaging.
- Maintain high editorial standards across all communication materials, including articles, reports, publications, speeches, and corporate content.
- Develop and execute integrated public relations and marketing communications strategies to enhance brand positioning, public perception, and corporate visibility.
- Support the planning and implementation of marcom initiatives across print, digital, media, and public-facing channels.
- Prepare and manage corporate messaging materials, including official statements, press releases, speeches, keynote addresses, talking points, and media responses.
- Manage media relations, including press enquiries, media engagement, interviews, media briefings, and press conference coordination.
- Support crisis communication planning and execution, ensuring timely, appropriate, and professional responses to sensitive matters.
- Provide spokesperson and public communication support to ensure messaging is clear, professional, and aligned with corporate positioning.
- Work closely with internal stakeholders to ensure consistent brand messaging across corporate communications, marketing materials, and public announcements.
- Liaise with regulatory bodies, such as IMDA, on communication-related matters where required.
- Build and maintain strong relationships with media, partners, agencies, vendors, and key stakeholders to strengthen brand visibility and reputation.
- Manage cross-functional projects involving multiple internal and external stakeholders in a fast-paced environment.
- Coordinate with design, marketing, editorial, and business teams to ensure timely delivery of communication and marcom projects.
- Support corporate events, media launches, public-facing engagements, and branding activities, including weekend coverage when required.
- Monitor industry trends, media developments, and audience interests to support relevant content and communication planning.
- Perform other duties as assigned by the Reporting Officer.
- Degree in Marketing, Communications, Journalism, Public Relations, or a related discipline.
- Minimum 5–8 years of relevant experience in public relations, marketing communications, editorial, corporate communications, or a related function.
- Candidates should have both strong Public Relation and Marcom experience, with the ability to manage media relations, corporate messaging, brand communications, content development, and stakeholder engagement.
- Strong copywriting, editing, proofreading, and content development skills.
- Experience in translation and bilingual content development will be an advantage.
- Able to work independently in a fast-paced environment and support events or media-related activities when required.
Interested applicants please press "apply now".
Regret to inform only shortlisted candidates will be contacted by our consultants.
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