Executive/Senior Executive, Marketing

THE ROLE: Senior Executive, Marketing

The role monitors campaign performance and identifies opportunities to optimise marketing effectiveness, lead quality, and conversion outcomes.

Key Responsibilities:

• Implement and manage lead generation campaigns across digital marketing platforms, including Meta, to support student recruitment objectives.
• Adopt a data-driven approach to monitor, analyse, and report on campaign performance, identifying opportunities to optimise lead quality, conversion rates, and marketing effectiveness.
• Design, create, and deploy electronic direct mailers (eDMs) through Salesforce Marketing Cloud to support lead nurturing and recruitment campaigns.
• Work closely with internal and external designers to develop marketing creatives and campaign assets that support lead generation objectives.
• Ensure all marketing content, webpages, brochures, and promotional materials are accurate, up-to-date, and aligned with institutional guidelines.
• Ensure programme and module information published across marketing channels remains accurate and current.
• Coordinate and manage student testimonial initiatives, including arranging photoshoots, liaising with Corporate Communications on testimonial, obtaining approvals from participants, and securing internal approvals.
• Support video production activities, including coordinating venue bookings, vendors, and filming logistics.
• Organise and coordinate marketing and recruitment events, such as university fairs and information sessions.
• Track and monitor marketing expenditure to ensure spending remains within approved budgets.
• Prepare campaign performance reports, presentations, and updates as required.

• Coordinate with internal stakeholders, including Corporate Communications & Regulations and Quality & Compliance, to obtain timely approvals for marketing materials and communications.
• Liaise and coordinate with external vendors to ensure marketing deliverables are executed and delivered on schedule in accordance with campaign requirements.

• Ensure compliance of marketing and communication materials with SSG regulatory guidelines for assigned portfolios.

• Undertake ad hoc projects and responsibilities as assigned to support the institution's marketing and student recruitment objectives.
• Respond promptly for urgent marketing requests and content updates, ensuring responsiveness to changing business and campaign requirements.

Qualifications

• Bachelor's degree in Events Management, Marketing, Communications, or a related field
• Minimum 1 - 2 years of experience in integrated marketing, online marketing experience
• Experience with digital ad platforms such as Meta ads, Google ads and TikTok ads.
• Experience with content production, including creating materials and multimedia assets
• Strong project management abilities with attention to detail
• Attention to detail with an aptitude for problem-solving and the ability to perform under pressure
• Excellent communication and interpersonal skills to manage diverse stakeholder relationships
• Exceptional organisational and time-management skills, with the ability to multitask and meet tight deadlines
• Highly motivated, resourceful and results-oriented team player
• English - spoken and written
• Microsoft Office

• Experience with Salesforce, Google Analytics
• Due to the nature of the role, which will involve developing and reviewing marketing collateral in Chinese, proficiency in Business Mandarin will be preferred.
• Knowledge of video production and basic design tools (Canva, Adobe Creative Suite)

• Working Hours: Monday to Friday, 9am to 6pm.
• Work Arrangements: Hybrid (Blend of in-office and remote work)
• Location: Wilkie Edge