Digital Marketing Specialist- SEO & Paid Ads
Bukit Batok Full-time
About the job
Haha&Co is a fast-growing startup in the luxury furniture space, offering franchise andwholesale opportunities backed by globally renowned Italian designs and international labels.
We are committed to making premium living accessible through curated selections, sustainable
practices, and high-value design solutions.
We are looking for a Digital Marketing Specialist with a strong grasp of both SEO and Paid
Advertising. You’ll be a key player in building Haha&Co’s digital presence, driving targeted
traffic, and supporting our business growth in Singapore, Dubai, and other international markets.
Key Responsibilities:
Job Description (SEO):
- Conduct keyword research to uncover organic growth opportunities in the luxury furniture
- Optimize on-page elements: meta tags, internal links, header structure, HTML sitemaps,
- Monitor and report on key SEO metrics: traffic, ranking positions, CTR, bounce rate, etc.
- Perform regular technical SEO audits: fix broken links, improve page speed, ensure
- Collaborate with the content team to ensure SEO best practices are applied to blog
- Track competitors’ SEO performance and identify backlink opportunities.
- Maintain an SEO roadmap to track milestones and improvements.
- Plan, execute, and optimize paid advertising campaigns (Google Ads,
- Develop keyword strategies and ad creatives that align with campaign objectives (traffic,
- Analyze campaign performance metrics (CPC, CTR, ROAS, conversion rates) and
- Manage audience targeting, remarketing lists, and budget allocations.
- A/B test creatives and landing pages to improve ad performance.
- Coordinate with the design team to create visuals for ads and campaigns.
- Minimum 1–2 years of experience in SEO and Paid Ads (agency or in-house)
- Proficient in tools like Google Ads, Meta Ads Manager, SEMrush, Google Analytics,
- Strong analytical mindset with the ability to translate data into actionable insights
- Able to manage multiple campaigns and priorities in a fast-paced environment
- Up-to-date with the latest trends in digital marketing, SEO, and ad platforms
- Excellent verbal and written communication skills, with the ability to present ideas clearly
- Highly detail-oriented, organized, and capable of managing multiple projects in a
- Good understanding of digital marketing trends, competitors, and industry (home interior/
- Strong time management and prioritization skills
- A proactive, ‘can-do’ attitude, eager to learn and contribute to the growth of a
- Prior experience in a media agency or digital marketing role is advantageous but not
required
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