Performance / Digital Marketing Specialist (Tech MNC / CRM ) - Toa Payoh

Performance / Digital Marketing Specialist

A leading tech MNC

• Adecco is partnering our client, one of the world's largest tech organizations
• We are looking for a Performance / Digital Marketing Specialist
• The role will start out as a contract
• Candidates who are immediately available/ able to start work within short notice will be preferred

• Qualification in Marketing or a related field
• Up to 2 years in digital marketing or related roles
• Basic understanding of key digital marketing channels such as paid search, social media, digital content strategy and CRM
• Basic analytical mindset with the ability to draw insights from campaign data
• Eagerness to learn and grow in a fast-paced digital environment

• Performance Marketing & Paid Media
• Work together with agencies to strategically plan, execute and optimise multi-channel paid media campaigns across platforms such as Google Ads, Meta, TikTok, programmatic networks and other relevant digital channels
• Ability to understand key performance metrics and optimise towards CPO, ROAS, CTR, CPC and conversion rate
• Conduct A/B testing on ad creatives and copy to enhance campaign effectiveness and improve user experience
• Monitor and analyse campaign reports and translate into meaningful campaign insights to drive business decisions
• Collaborate with internal teams to ensure a seamless 360 campaign efforts for key product launches

• Use of CRM tools and platforms to drive customer segmentations, nurture leads and grow retention base
• Support in planning and launch CRM campaigns focused on customer retention, upselling and drive switch
• Track and analyse CRM performance trends and identifying key opportunities for improvement
• Support in maintaining database hygiene

• New Programs and Campaign Management
• Reporting and Optimisation - Develop and maintain comprehensive performance dashboards and reports on a regular basis. Stay up-to-date on emerging trends, tools and best practices in digital marketing

• Prepare your updated resume (please include your current salary package with full breakdown such as base, incentives, annual wage supplement, etc.) and expected package
• Send your resume to [email protected]
• All shortlisted candidates will be contacted

Liu XinYang

Personnel Registration Number: R1988872