Business Development Manager, Digital Business - Bukit Merah

The ideal candidate is a “hunter” with a deep understanding of B2B and B2C sales and a passion for digital learning solutions.

• Identify and pursue new business opportunities to drive adoption of the Learning Experience Platform (LXP) across enterprise, government, and education sectors.
• Proactively generate sales leads through cold calling, email campaigns, LinkedIn outreach, and event networking.
• Build and maintain a strong pipeline of qualified prospects to meet and exceed monthly and quarterly sales targets.
• Conduct discovery meetings to understand client needs and tailor solutions accordingly.
• Deliver compelling sales presentations and platform demonstrations to decision-makers and stakeholders.
• Prepare and present customised proposals, quotations, and responses to RFPs in collaboration with internal teams.
• Develop strong relationships with HR, L&D, and C-suite stakeholders to drive engagement and trust.
• Support post-sale handover to Customer Success teams while maintaining key relationships for future renewals or expansions.

• Be accountable for achieving individual learner sales targets through both online and offline channels.
• Work closely with the marketing and appointed agencies to conceptualise and execute impactful campaigns that drive traffic and conversions for LXP individual subscriptions.
• Propose, brief, and manage creative assets to ensure campaign effectiveness and brand consistency.
• Analyse sales funnel and campaign performance data to iterate and optimise marketing tactics.

Requirements:

• Bachelor's degree in Business, Marketing, Education, or related field.
• Minimum 3–5 years of B2B sales or business development experience, preferably in EdTech, or HRTech.
• Proven track record of consistently meeting or exceeding sales targets.
• Strong grasp of consumer sales funnels, digital marketing, and campaign-driven performance metrics.
• Creative flair and ability to work with internal or external creative teams to develop sales-driving assets.
• Excellent communication, presentation, and negotiation skills.
• Self-motivated, goal-oriented, and comfortable with outbound prospecting.
• Familiarity with digital learning platforms and HRMS is a strong advantage.