Digital Marketing Executive – Lead Generation Specialist - Toa Payoh

We are a leading graduate school dedicated to empowering adult learners through our extensive suite of graduate education programmes.

We are seeking a dynamic Digital Marketing Executive with a strong focus on lead generation. In this role, you will design and execute digital marketing strategies aimed at attracting and engaging learners.

Key Responsibilities:

Campaign Development & Management:

• Design, implement, and optimize digital marketing campaigns across various channels (Google Ads, social media, email, Tik tok etc.) to generate high-quality leads.
• Develop tailored content and creative assets that resonate with adult learners.

Data Analysis & Optimization:

• Monitor, analyze, and report on campaign performance metrics.
• Utilize data insights to refine strategies and improve ROI.

Collaboration & Strategy:

• Work closely with the marketing team and external partners to align campaigns with broader organizational goals.
• Stay updated with the latest digital marketing trends and tools to keep our lead generation tactics competitive.

Audience Engagement:

• Develop targeted strategies to nurture prospective learners through the conversion funnel.
• Engage with leads via digital channels to answer queries and provide relevant information about our programmes.

Qualifications:

• Minimum of 2 years of hands-on experience in lead generatio
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven track record of successfully driving leads and conversions through digital channels.
• Strong analytical skills with proficiency in tools such as Google Analytics, GA4, AdWords, and social media platforms.
• Ability to thrive in a fast-paced, collaborative environment.

What We Offer:

• Competitive salary with performance-based incentives.
• Flexible working arrangements and a supportive work environment.
• Opportunities for professional growth and career advancement.

Interested candidates should submit your resume and with cover letter detailing your experience and approach to lead generation. Join us and help shape the future of adult education!