[ref. d19865524] Geylang - E-Commerce Digital Marketing Executive

The ideal candidate is both creative and analytical, with a strong understanding of e-commerce performance metrics.

Key Responsibilities:

• Upload and update products with accurate descriptions, images, and SEO-friendly content.
• Maintain and refresh website banners, collections, and landing pages.
• Monitor site performance and user experience, flagging issues proactively.

• Manage Google Ads campaigns (Search, Display, Shopping) to maximize ROI.
• Run and optimize Meta Ads (Facebook/Instagram) for awareness, traffic, and conversions.
• Track, analyze, and report performance via Google Analytics, Meta Ads Manager, and other tools.
• Interpret ad reports to recommend improvements and scale successful campaigns.

• Plan and execute content posting on social media platforms.
• Ensure consistent branding across website, ads, and social media.
• Coordinate with designers/photographers for creatives and visuals.
• Monitor engagement and community feedback to optimize posting strategies.

Requirements:

• Diploma/Degree in Marketing, E-Commerce, Communications, or related field.
• 1–3 years of hands-on experience in e-commerce or digital marketing.
• Proficiency in Shopify, Google Ads, Meta Ads, Google Analytics, and SEO.
• Strong understanding of ad performance metrics, reporting, and campaign optimization.
• Knowledge of Canva/Photoshop or equivalent tools for basic creatives is a plus.
• Detail-oriented, analytical, and able to multitask in a fast-paced environment.