E-Commerce Digital Marketing Executive - Toa Payoh
Toa Payoh Full-time
We are seeking a proactive and detail-oriented E-Commerce Digital Marketing Executive to manage our Shopify website and drive online marketing initiatives. This role combines hands-on website management with digital campaign execution across Google, Meta, and social media platforms.
The ideal candidate is both creative and analytical, with a strong understanding of e-commerce performance metrics.
Key Responsibilities:
Shopify Website Management- Upload and update products with accurate descriptions, images, and SEO-friendly content.
- Maintain and refresh website banners, collections, and landing pages.
- Monitor site performance and user experience, flagging issues proactively.
- Manage Google Ads campaigns (Search, Display, Shopping) to maximize ROI.
- Run and optimize Meta Ads (Facebook/Instagram) for awareness, traffic, and conversions.
- Track, analyze, and report performance via Google Analytics, Meta Ads Manager, and other tools.
- Interpret ad reports to recommend improvements and scale successful campaigns.
- Plan and execute content posting on social media platforms.
- Ensure consistent branding across website, ads, and social media.
- Coordinate with designers/photographers for creatives and visuals.
- Monitor engagement and community feedback to optimize posting strategies.
Requirements:
- Diploma/Degree in Marketing, E-Commerce, Communications, or related field.
- 1–3 years of hands-on experience in e-commerce or digital marketing.
- Proficiency in Shopify, Google Ads, Meta Ads, Google Analytics, and SEO.
- Strong understanding of ad performance metrics, reporting, and campaign optimization.
- Knowledge of Canva/Photoshop or equivalent tools for basic creatives is a plus.
- Detail-oriented, analytical, and able to multitask in a fast-paced environment.
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