Key Account Manager (Western Pharmacy Chains)– Guardian, Watsons & Unity - Geylang

Reports to: Regional Sales Manager

Job Overview

The Key Account Manager (KAM) will be responsible for developing and executing account strategies to grow sales, market share, and profitability for assigned key accounts – Guardian and Watsons Singapore. This role requires close collaboration with internal teams (marketing, supply chain, finance) and strong external relationship management with key decision-makers at both retail partners.

1. Strategic Account Management

• Build and nurture strong, long-term relationships with key stakeholders at Guardian and Watsons.
• Develop and execute joint business plans, annual negotiations, and promotional calendars tailored to each account.
• Identify growth opportunities and develop strategies to increase product listings, visibility, and category share.

1. Sales & Performance Management

• Achieve sales targets, market share, and profitability goals for assigned accounts.
• Monitor and analyze sales performance, market trends, and competitive activities.
• Provide accurate sales forecasts and ensure timely execution of trade promotions and new launches.

1. Trade Marketing & Promotion Execution

• Collaborate with trade marketing to develop account-specific campaigns and in-store activation plans.
• Evaluate effectiveness of promotions and provide ROI analysis to optimize future investments.

1. Operational Excellence

• Ensure supply chain efficiency by coordinating with logistics, demand planning, and customer service teams.
• Monitor stock levels, minimize out-of-stock situations, and support planogram compliance and in-store execution.

1. Cross-functional Collaboration

• Work closely with brand, finance, and supply chain teams to align on strategic priorities.
• Lead internal account reviews and present business updates to senior management.

• Bachelor’s degree in Business, Marketing, or related field.
• 5+ years of experience in key account management, preferably in FMCG or health & beauty categories.
• Proven track record of managing modern trade accounts, ideally Guardian and Watsons.
• Strong negotiation, analytical, and interpersonal skills.
• Familiar with Nielsen data, SAP, or similar reporting tools.
• Results-driven, highly organized, and comfortable in a fast-paced, matrix environment.