Senior Manager, Brand & Creative Strategist (Marcomms Dept) | 11 Months | UP$12k - Bukit Merah
Work Location: Pasir Panjang
Salary: Up to $12,000
We’re looking for a creative and strategic storyteller to lead brand storytelling efforts and craft compelling narratives that raise awareness and educate the public on the organisation’s role in the infocomm, media, and tech sectors.
In this role, you will be responsible for ideating brand themes and developing engaging campaigns that connect with audiences across multiple platforms and touchpoints. You’ll play a key role in strengthening the corporate brand and shaping how it is perceived by the public.
Sounds like you? APPLY NOW!
Key Responsibilities- Distilling and integrating core messaging across multiple business units into simple and engaging stories that will resonate with diverse target audiences
- Translating stories into necessary content/campaign ideas to reach relevant target audiences
- Working with relevant third-party agencies (research, media) to flesh out creative ideas and campaign plans to effectively and efficiently reach target audiences
- Spearhead the translation of creative ideas into narratives that will resonate across owned media such as website and social media platforms
- Working with a creative partner to bring ideas into life – whether in the form of a campaign or event or activation
- At least 8 – 10 years of working experience in creative industry/creative agencies OR 8 – 10 years of managing/working with creative agencies Client-side roles
- MUST HAVE: Experience in engaging with and/or managing senior stakeholders
- Understanding of audience insights, research data with ability to connect between data points and communication messaging
- Understanding of media consumption patterns of B2C and B2B target audiences
- Understanding of brand values and attributes, and potential trigger points that may impact on such values and attributes
- Broad understanding of infocomm and technology concepts
- Ability to balance right-brain and left-brain thinking to produce effective output that will drive resonance amongst audience groups
Click Apply and/or contact Natasha at 8339 9486 via WhatsApp for a quicker response.
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