Senior visual merchandiser

L’OREAL TRAVEL RETAIL APAC

(SENIOR) VISUAL MERCHANDISER

Key Job Accountabilities:

He/she contributes to launch development, counter opening, and mega event/popup management, as well as

budget control.

• PLV – manage newness & Institutional display design, concept adaptation, order forecast, production and allocation
• Visual – process cropping adaptation, planning with language strategy and validation
• Retro planning – implement launches following marketing calendar in a timely manner

• Counter update – organize all in store soft merchandising materials toU enhance POS retail excellence consistently
• Promotions / HPP – execute project management from design  technical input  production  installation  rectification  report & record
• Guideline & Planogram – provide comprehensive display guidelines and planogram for operation team’s (RM / BA / agents) references on floor
• Report – maintain systematic photo report & records for presentation or review use
• Shop visit – conduct market visit in order to experience the execution and VM strategy in person & evaluate competitors’ performance

• Closely collaborate with Retail Design & Project Coordination teams
• Estimate opening costs of VM collaterals
• Integrate a precise list of VM materials for Project Coordination logistics arrangements
• Customize production of specific staging PLV
• Establish counter opening display guideline (indicating visual plan, PLV display guide and planogram)
• Update VM database, PLV allocation chart and visual list regularly to maintain accurate coverage of future launches
• Function as gate keeper to prevent Retail Design teams from various counter configuration’s development

• Contribute VM expertise for PR / KOL / media purposed events
• Proceed project bidding to nominate appropriate vendors
• Provide technical and practical advices
• Participate factory check for structural review and QC
• Retail & Merchandising Department

• Formulate annual budget and review periodically
• PLV development for both newness & institutional (order from DMI / Asia Zone / local production)
• Counter update cost (visual printing, guideline and installation)
• Promotion cost (design, production, installation and photo shooting)

Key Skills:

• Expresses and decodes brand’s image/value & sense of purpose
• Understands & Integrates Market ‘specificities
• Understands customer path & shopper experience’s rules
• Leads design prospective & innovation

• Uplifts brand’s visual identity to build customer centric retail concepts
• Creates and designs visual concept to animate in a consistent customer path, launches and catalogue
• Defines & ensures high quality standards

• Adapts the retail concept according to the distribution channel or customer profile
• Ensures technical and legal compliance regarding the production
• Cooperates with 360° internal & external stakeholders to guarantee consistent retail experience
• Pilots & Monitors RD’s efficiency in line with timelines and budget

• Guaranties the ROI of POS in line with business objectives
• Negotiates with retailers about staging and implementations
• Monitors POS performance and drives it according to local strategy

Requirements:

• Bachelor’s degree or above preferable in Visual Design, Visual Merchandising, Sales, Business, or related discipline
• Minimum 6 years’ experience in visual merchandising, strong in project management, PLV developments in retail business. Candidates with more years of experience, can be considered for Senior role.
• Sense of budgeting
• Proficient in Adobe Illustrator, Photoshop, InDesign, Microsoft Office Excel, PowerPoint and Sketchup
• Motivated, organized and detail-oriented; able to work independently