Senior Digital Marketing Specialist

Reporting of the role: This role direct reports to the Online Team Manager, with a second-line manager to Chief Digital Officer in Advantech HQ.

Responsibilities of the role:

• Develop and execute digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.
• Manage PPC campaigns on Google and social media platforms.
• Optimize campaigns to achieve business goals, including lead generation, customer acquisition, and revenue growth.
• Work out promotional campaigns, webinar planning and execution to support sales team.
• Monitor and analyse the performance of digital marketing campaigns using tools like Google Analytics and other digital marketing software. -
• Prepare regular reports on campaign performance and provide insights and make datadriven improvements.
• Conduct thorough market research and competitive analysis to identify emerging trends, opportunities, and risks.
• Use insights to inform marketing strategies and provide recommendations for improving market positioning.
• Stay up-to-date with the latest digital marketing trends and technologies

Qualifications:

• Bachelor’s degree above in Marketing, Business, Communications, or a related field.
• 7+ years of experience in digital marketing, with significant experience leading successful campaigns across multiple markets, preferably in the ASEAN region.
• Proven results in growing brand awareness, lead generation, and sales through digital and social media channels.
• In-depth knowledge of SEO, SEM, PPC, and digital analytics tools.
• Expertise in social media marketing, content creation, and email marketing.
• Excellent communication, presentation, and project management skills.
• Ability to interpret data and generate actionable insights to optimize campaigns and improve performnce. Creativity and an eye for detail.
• Ability to work independently and as part of a team.

Preferred Skills:

• Certifications in Google Analytics, Google Ads, and other relevant platforms.
• Experience with A/B testing, conversion rate optimization (CRO), and advanced analytics techniques.
• Experience with data visualization and reporting tools