Product Development Executive – Flowers & Gifting

Working closely with florists, designers, and marketing teams, you’ll turn insights and trends into collections that delight customers and drive business growth.

1. Product Strategy & Seasonal Planning

• Lead the planning and execution of annual and seasonal product collections (e.g., Valentine’s Day, Christmas, Mother’s Day), taking ownership of concept, theme, and product mix.
• Analyse customer insights, sales data, and market trends to curate collections that meet revenue and brand objectives.
• Source suitable raw materials for collections, ensuring quality, availability, and cost-effectiveness.
• Liaise and collaborate with vendors and internal teams to ensure successful product launches.

1. Customer Quotations & Custom Requests

• Respond to B2B / custom enquiries with tailored product recommendations and competitive quotations.
• Work with internal teams to ensure pricing, feasibility, and fulfilment needs are met.

1. Market & Category Analysis

• Research competitors, market trends, and emerging categories to identify opportunities and gaps.
• Analyse sales performance, inventory, and customer insights to provide actionable recommendations for assortment, pricing, and product positioning.

1. Photoshoot & Visual Coordination

• Oversee product styling and photography to ensure consistency and alignment with campaign theme.
• Coordinate with photographers and graphic designers for key campaign shoots.

1. Administrative & Database Management

• Create product codes and maintain the product database.
• Keep records of samples, costing, and product development documentation.

• Minimum 2–3 years’ experience in business development, category management, or a relevant lifestyle/F&B/e-commerce role.
• Diploma or degree in Marketing, Business, Design, or related field.
• Basic knowledge of Microsoft Excel and PowerPoint; familiarity with sales data analysis is preferred.
• Able to communicate effectively in both English and Chinese.
• Able to lead projects, coordinate across teams, and manage multiple tasks efficiently.
• Creative and positive mindset with attention to detail and willingness to learn.

Interested applicants are invited to apply online with a comprehensive resume, stating qualifications, experience, current and expected salary via Quick Apply.

We regret that only shortlisted candidates will be notified.