Commercial Manager

Position Title:

Commercial Manager

Reporting Line:

Reports to the Chief Executive Officer

Role Overview:

The Commercial Manager is responsible for driving sales growth and revenue performance within the assigned territory. This role focuses on direct-to-retail sales expansion, key account development, and execution of the Company’s commercial strategy, while ensuring alignment with overall business objectives.

Key Responsibilities:

• Lead and execute sales strategies to achieve revenue and growth targets within the assigned territory.
• Drive sales primarily through direct-to-retail channels and key customer accounts.
• Identify, develop, and secure new retail partners and commercial opportunities.
• Manage pricing, promotions, and commercial negotiations in line with Company guidelines.

• Develop and manage approved sales channels in accordance with the Company’s commercial strategy.
• Build and maintain strong relationships with key retailers and strategic partners.
• Evaluate the use of distributors where direct sales are not commercially feasible and provide recommendations to management.

• Execute go-to-market plans and sales initiatives to support product launches and market expansion.
• Monitor customer performance, sell-through data, and sales trends to optimize results.
• Work closely with internal teams to ensure effective execution of sales programs.

• Track market trends, competitor activities, pricing, and customer behavior.
• Prepare regular sales reports, forecasts, and performance updates for management.
• Provide actionable insights to support commercial decision-making.

• Manage assigned sales budgets responsibly.
• Monitor performance against targets and recommend corrective actions where necessary.

• Ensure all sales activities comply with applicable laws, regulations, and Company policies.
• Represent the Company professionally in all commercial and sales engagements.

Requirements& Qualifications:

• Minimum polytechnic diploma in Business, Sales, Marketing, or a related field.
• Minimum 7 years of experience in sales, commercial, or business development roles.
• Proven track record in driving sales growth and managing key retail accounts.
• Strong negotiation, communication, and relationship management skills.

• Experience in regional or international markets is an advantage.

Key Competencies:

• Sales leadership and execution
• Revenue and account management
• Negotiation and closing skills
• Commercial analysis
• Stakeholder management
• Results orientation