[ref. c25491417] Sales & marketing manager - Geylang

Job description

Task:

• Manage social media platforms (Facebook, Instagram and Google).
• Business listings and reviews.
• Increase presence on Tripadvisor and other such platforms.
• Competitor analysis/Strategy.
• Promotions and other misc.
• Generate content (editorial copy and visual design) for digital marketing and social media platforms. Includes basic photography.
• Other ad hoc duties assigned by the director
• Suggest promotions

Social Media:

Complete management of social media platforms:

• Content calendar.
• Posting and replying.
• Community engagement.

Business listings and reviews:

• Management of Google My business and review sites (to be discussed).
• Monitoring and replying to reviews (Google, Tripadvisor, Facebook/Instagram etc).

Hotel Partnerships and Outreach:

• Develop and maintain relationships with hotel management and concierge services within a defined radius. This includes regular visits to build rapport and establish partnerships that can drive guest referrals to the restaurant.

Reporting:

• Monthly report with audience insights, actions and recommendations moving forward

Competitor analysis:

• Identify competitors, their products and their presence on social media
• Identify competitor’s promos/new products

Requirements:

• Tertiary qualification in Sales/Marketing/Business Administration or its equivalent.
• At least 5 years of related experience in marketing/service/F&B industry
• Strong project management skills
• Good creative, writing and copywriting skills
• Advanced computer proficiency. Skilled in digital marketing/social media software as well as presentation software.
• Excellent proficiency in MS Office, Canva and Adobe
• Experience/exposure in the F&B industry will be an advantage