Marketing Manager - Geylang

JOB SUMMARY

You’ll work closely with HQ in Hong Kong and cross-functional teams to support brand visibility, lead generation, and partnership activities in the region.

• Collaborate with HQ in Hong Kong to implement local marketing plans and support annual campaign initiatives.
• Assist in shaping the Singapore marketing strategy and gain alignment from internal stakeholders.
• Adapt and execute campaigns in line with the APAC marketing calendar, including organizing physical and virtual events locally.
• Coordinate with internal teams (sales, operations, product) to ensure timely and effective delivery of marketing activities.
• Support audience segmentation and ensure target audiences in Singapore and SEA markets are reached via appropriate channels.
• Execute and monitor digital marketing efforts, including social media management, website updates, SEO/SEM basics, and email marketing campaigns.
• Provide hands-on support in campaign tracking and post-activity reporting to measure performance and impact.
• Assist in identifying local marketing partnership opportunities and contribute to partnership execution plans.
• Help manage marketing resources, vendors, timelines, and budgets in collaboration with senior marketing leads.

• Bachelor’s degree in marketing, Communications, Business, or related field.
• 3–5 years of marketing experience, preferably in a regional or HQ-aligned environment.
• Good understanding of digital marketing channels and content management.
• Experience in event coordination and campaign execution.
• Excellent written and verbal communication skills.
• Organized and proactive, with the ability to manage multiple projects.
• Comfortable working with cross-functional and multicultural teams.
• Knowledge of tools such as Google Analytics or basic CMS/CRM platforms is a plus.