Channel Experience and Events Marketing Specialist
Private Advertiser Pasir Ris Full-time
The Summary:
We are looking for a passionate and driven Channel Experience & Events Marketing Specialist to enhance customer experience across offline retail stores and online marketplaces.
In this role, you will leverage your understanding of the consumer shopping journey to design and execute channel experience initiatives that improve engagement and support business growth. You will work closely with Sales and Marketing teams to plan and execute channel experience initiatives.You will also work with Product Marketing and Marketing Manager in planning and executing both offline and online events, from coordination through to delivery.
The Responsibilities:
- Contribute to conceptualization, planning and execution of customer experience initiatives for both offline retail stores and online marketplaces.
- Liaise and manage partners, agencies and third-party vendors for all channel and event activities.
- Prepare and coordinate marketing materials to support communications across offline retail stores and online marketplaces.
- Maintain product display and in-store fixtures in compliance with brand standards that drive enhanced customer experience.
- Monitor both online and offline competitor activities to provide insights and recommendations for current and future improvements.
- Ensure accurate tracking of assets and marketing materials.
- Coordinate and lead the execution of in-store renovations based on brand guidelines.
- Plan and lead the execution of the key events across online and offline channels.
- Coordinate and assist in the development of new events, focusing on the creation and engagement with the brand.
- Manage project budgets and timelines.
The Requirement:
- Minimum 2 years of related experience in retail and events marketing.
- Passionate about driving positive and enhanced customer experience.
- Possess knowledge and experience in both offline and online marketplaces.
- Achievement and results oriented, with a strong focus on meeting objectives, delivering measurable outcomes, and continuously improving performance to drive business impact.
- Organised and able to meet tight deadlines in a fast-paced environment.
- Outstanding communication and presentation skills, with strong collaboration, project and team management abilities to ensure effective execution and timely delivery of results.
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